As part of my Public Relations Writing course, I selected Schiaparelli as my client and developed a speculative campaign exploring its potential expansion into beauty. My work centered on a collaboration with Pat McGrath Labs, envisioning a luxury cosmetics collection that fuses Schiaparelli’s surrealist couture with McGrath’s artistry.

This project allowed me to apply real-world PR skills, combining brand storytelling, media strategy, and crisis planning to create a compelling speculative campaign for an iconic luxury brand.