As part of a collaborative effort between Mizzou Athletics and my Sports & Entertainment Promotion class, I played a key role in developing a comprehensive NIL (Name, Image, and Likeness) strategy for collegiate athletes seeking brand partnerships. Our project focused on crafting a personal brand and social media strategy for Mizzou gymnast Hannah Horton, aimed at positioning her as a relatable and inspiring figure for young female athletes while attracting lucrative NIL deals.

This project showcased my ability to blend strategic branding, audience research, and content development to help athletes build marketable personal brands.