In August of 2023, Wilson Sporting Goods approached MOJO Ad with a unique challenge — build an integrated campaign for the brand’s clothing line that reaches 18 to 24-year-olds on social media using influencers, organic content, and ads. We were tasked with turning the iconic Wilson “W” into a badge of honor this audience would be proud to wear.
My team, Kleos, took this challenge literally.
My role as Copywriter allowed me to lead the creative ideation for the Love All Campaign — a playful celebration of the lifelong bonds and sense of belonging that sports bring to our lives. Leveraging the brand’s position as a heritage sporting equipment brand, this campaign empowers young adults to play on and become “forever athletes.”
Some major wins:
“Kleos had a great pitch which was not only engaging but also intuitive. Their presentation captured the audience, communicating clearly and pointedly, and their team executed seamless storytelling in explaining how they came to their conclusions from research and insights.”
-Wilson Marketing Executive
